AUDIENCE PERCEPTION OF FEMALE MODEL IN ADVERTISING MESSAGE WITH REFERENCE TO LUX SOAP TELEVISION ADVERTISEMENT
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style: APA
- Recommended for : Student Researchers
- NGN 3000
Abstract
This study examined Audience Perception of Female Model in Advertising Message With Reference To Lux Soap Television Advertisement as a case study. Three research questions were proposed to guide the study and they are: What is the effect of the use of female model on television advertisement? How do audiences perceive the use of female model in Lux Soap? What is the extent to which female model can influence consumer to make buying decision? The Survey research design was adopted for the study, with the use of 16 item questionnaire distributed to 150 respondents in Enugu metropolis. Data was drawn through random sampling technique of non-probability. Data generated were presented with frequency tables and analyzed with the aid of simple percentages. The study found as follows;
the effect of the use of female model on television advertisement is attract customers or potential customer
effect of the use women/females in advertisements is to influence consumers to buy the product been advertised the effect of the use of female model on television advertisement is increase in the sale and promotion of a brand or product
that audience perceive the use of female model in LUX Soap television advertisement as sex idol
that female models in advertisement influences consumers to the extent of influencing customers’ patronage of the product being advertised
the respondent like the female model used in the advertisement of LUX soap
Based on the findings of the study the researcher recommended that; Advertisers should de-emphasize heavy use of attractive models. This is to avoid distracting the attention of prospects from the product. Emphasis should be on moderate and naturally looking models. Attractive female models should be sparingly used in advertisement that features masculine products. This is to ensure that the attention of the target consumers will be on the product, not on the model. There is great need for improvement in quality of advertising copy to change the present trend of making the models much more conspicuous than the product advertised. The copy should be such that the advertised product should be very bold and better imbued graphically than the models. The use of other types of endorsement should be explored by advertising agencies rather than constant use of beautiful and attractive models. Finally. Constant research should be carried out to keep up with changes in consumer needs. With new emphasis on what consumers want from the product, effective marketing and product promotion, a turnaround can be expected.
Related Project Materials
THE ROLE OF POLITICAL PARTIES IN DEMOCRATIC GOVERNANCE IN NIGERIA: A CASE STUDY OF PDP: 1999-2007
Abstract
There is a profound paradox about the Peoples Democratic Party (PDP) in Nigeria. The party, which earned the respect and admirat...
DESIGN, SIMULATION, CONSTRUCTION AND PERFORMANCE EVALUATION OF A SOLAR BOX COOKER
ABSTRACT
A solarbox cooker is a device that converts solar energy into useful heat in a confined space. The solar cooking system which ca...
PHARMACOGNOSTIC AND ANTI INFLAMMATORY STUDIES OF THE STEM BARK OF FICUS GLUMOSA DEL. (MORACEAE)
ABSTRACT
Ficus glumosa is widely distributed in Northern part of Nigeria; it has been exploited for both its medicinal and economic impor...
AN APPRAISAL OF THE IMPACT OF DELAY IN PROJECT DELIVERY IN CONSTRUCTION INDUSTRY
Background of the study
It is believed that one of the prevailing problems of con...
EFFECTS OF BANDITRY ON FARMING SYSTEM IN NIGERIA
ABSTRACT
The main focus of this study is to examine the effect of bandit on farming system using konshi...
FACTORS THAT INFLUENCE SCHOOL DROPOUT AMONG SENIOR SECONDARY SCHOOL STUDENTS
ABSTRACT
The main purpose of the st...
INVESTIGATION OF OCCUPATIONAL SAFETY AND HEALTH(OSH) COMPLIANCE LEVEL IN ADDRESSING COVID 19 PANDEMIC IN THE INDUSTRIAL SECTOR
BACKGROUND OF THE STUDY
In December 2019, the global population will be awoken to an outbreak of a dise...
EFFECTS OF EMPLOYEES' MOTIVATION ON ORGANIZATIONAL PERFORMANCE
ABSTRACT
The issue of motivation has continually posed a big challenge to business organizations around the globe especially in the manuf...
THE EFFECTS OF CLASSROOM MANAGEMENT AND CONTROL ON THE ACADEMIC PERFORMANCE OF SENIOR SECONDARY STUDENT
ABSTRACT
This study investigated the effects of classroom management and control on the academic performance of stud...
THE IMPACT OF FAMILY BACKGROUND ON THE OCCUPATIONAL ASPIRATIONS OF SECONDARY SCHOOL STUDENTS (A CASE STUDY OF UMUAHIA LGA ABIA STATE)
ABSTRACT
This study was conducted to investigate the impact of family background and occupational aspir...
